Nicki Minaj + Adam Levine to Launch Fashion Lines
Want to dress like Nicki Minaj or Adam Levine? You'll have that chance soon enough, according to a new report, which suggests that the superstars are planning to release their own fashion lines together at a major department store before the end of 2013.
Page Six reports that the reality show judges from rival shows are about to sign a contract to create fashion, accessories and even housewares for an unnamed store along the lines of Walmart or Target. The deal could be finalized as soon as this week.
A retail insider tells the paper that pairing up Levine and Minaj is a way to harness their collective star power, just as Kohl's did with Jennifer Lopez and Marc Anthony. “The Kohl’s partnership with Marc and Jennifer has been hugely successful,” the source says. The Kohl's deal and the new Levine-Minaj partnership were both spearheaded by Charles Koppelman, who has worked for Steve Madden and Martha Stewart Living.
The new fashion lines are expected to launch in time to reach stores by the 2013 holiday season. We wonder if Minaj will tone down her outrageous style to cater to a mainstream retailer, or if her clothing line will stick with the wild kinds of outfits she typically wears. Levine, on the other hand, often sticks to plain t-shirts and basic suits, so we're equally eager to see what he comes up with.
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