Ariana Grande, Gigi Hadid + More Go Classic in Reebok Campaign
The singer and model join the likes of Rae Sremmurd, Sharina Gutierrez, Teyana Taylor, Lil Yachty, graffiti artists Felipe Pantone and Sany and K-pop sensation Somi in a brand new campaign for Reebok ahead of the release of the iconic shoe brand's Freestyle Hi, Classic Leather, Club C and Workout Plus. The official Spring/Summer 2018 rollout is honoring "a heritage firmly rooted in encouraging self-expression and embracing nonconformity," and the included talent manages the dichotomy seamlessly.
In the gallery above, Yachty leans, Gigi stretches and Ari kneels into a series of cool pink, blue and black frames. Each feature has got his or her own personal flavor, which Reebok General Manager Todd Krinsky said is the aim of the Classic campaign.
“Our brand has a history of pushing boundaries and the Always Classic campaign is no different. It’s a modern celebration of pioneers, darers and authenticators who are reimagining what it means to be Classic on their own terms and are inviting everyone to do the same,” he said.
See what more stars had to say about what it means to be a classic in the clip above — Taylor insists it's about "Just being bold, not feeling like you have to follow a certain trend," while Hadid says "It's now, and it's also something hopefully that will inspire the future."