Demi Lovato Launches Line of Colorful Hair Extensions [VIDEO]

Want to add a vibrant pop of color to your hair without the permanent commitment? Look no further than color chameleon Demi Lovato, who recently announced her own line of bold and colorful hair extensions!

The line, called Secret Color, features vivid hair extensions in four different shades: pink, red, blue and purple. Can't pick just one color? You can mix and match, or combine two different hues for a two-toned look. Just simply slip the color over your hair like a headband, and the bold extensions will pop out underneath the bottom of your hair. Super easy! Even cooler? You can style the extensions by straightening or curling them to match the rest of your locks.

"I live my life in color -- the color of strength," Demi says in a video for the extensions, which you can watch above. The pop star, who also has a line of skincare products, recently told HollywoodLife:

“Changing up my hair is one of my favorite ways to express myself. With Secret Color, I’ve made it easy for my fans to do the same! Self expression, creativity and fun are what Secret Color allows my fans to convey through their hair and I can’t wait to see what they come up with as I make my way along my tour."

Can't last one more second without Demi Lovato's Secret Color hair extensions? You can buy them online here, or pick them up on the Demi World Tour.

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