One thing Justin Bieber can never, like, ever be accused of is half-heartedly loving his fans.

He adores the legion of Beliebers (the ones he broke the Internet with on Sunday night) to the nth degree. To demonstate this love, The Biebs shared his Valentine's Day Card with fans, and while, yes, it was a shameless plug for his perfume, he still found a way to incorporate all the Beliebers into the video and into his card.

He tweeted the card and shared his joy over all the love his fans show him, which is wholly reciprocal.

The card is comprised of messages that were sent to him from Beliebers. It's truly a labor of love, now isn't it? The card and the messages from those who worship dutifully at The Biebs' altar are also featured in his latest perfume spot for his 'Girlfriend' scent.

Oh that Biebs. He knows how to cleverly and creatively market his products, making sure that his fans are incorporated every step of the way.

That, dear reader, is love.

Best Card Ever! Thank U ALL for the love and support. this made my day! #girlfriend

PopCrushers, what are you doing for Valentine's Day? Did you wish Da BIebs a Happy Val Day yet? If not, what are you waiting for? Send that boy a tweet.

He also shared an Instagram photo of himself and mom Pattie Mallette, who is likely to love of his live this Valentine's Day, since, you know, he and Selena Gomez are on the outs!


Watch the Justin Bieber 'Girlfriend' Valentine's Day Fragrance Promo