One Direction, Florence + The Machine to Headline Apple Music Festival
The Apple Music Festival—previously called the iTunes Festival—will be back this September for its eighth installation, the company announced today (August 18). Florence and the Machine, One Direction, Pharrell Williams and Disclosure will all serve as headline performers.
The ten-day festival, which kicks off on September 19, will return to London’s Roundhouse. Still, for those of us who can't cross the pond, music lovers can catch many performances streaming for free via Apple's live and on-demand features. Plus, there will be live coverage and backstage peeks through Beats 1—Apple's live radio station—and the interactive Apple Music Connect program.
"We wanted to do something really special for music fans this year,” Apple senior vice president of Internet Software and Services Eddy Cue said, according to an Apple press release.
"It’ll be great to be back in London and we can’t wait to perform for our fans in the Roundhouse and around the world on Apple Music! See you there!" One Direction member Niall Horan added.
Impressed by this lineup? See more festival details, and tell us if you'll make your way to the United Kingdom for the performances!
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