TWICE Sweetly Asks “What Is Love?” in New Single and Music Video
Usually, in a game of "Finish the Lyric," when someone asks, "What is love?" the answer would be, "Baby, don't hurt me,"—a reference to Haddaway's 1993 hit. But after 25 years, that could all change.
After teasing new music for what seems to feel like centuries to fans, TWICE finally dropped their fifth EP, What Is Love? and its lead single of the same name on Monday, April 9.
Written and produced by J.Y. Park, who also produced their 2017 hit "Signal," "What is Love?" is an upbeat dance track that digs into about one's curiosity to find the true definition of love.The music video show Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung and Tzuyu fighting over the remote control, flipping past channels of various love stories from Princess Diaries to La La Land and more. Each member represents a different movie, similar to the video "Cheer Up."
Within the first hour of its official release in Korea, TWICE became the first K-pop girl group to have an album debut at No. 1 on MelOn charts. In addition, TWICE broke their personal record of 350,000 pre-orders for What is Love?, following their 330,000 pre-orders of Twicetagram last October. The popularity of the album caused a slight delay in shipping physical copies in time for release. The EP consists of six tracks including two songs written by Jeongyeon, Chaeyoung and Jihyo.
Watch the "What Is Love?" music video below: